Aerosmith to Unleash GH: Aerosmith in Times Square

 

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WHAT: One of America’s greatest rock bands of all time – Aerosmith – will unleash the latest Guitar Hero fan frenzy in Times Square during the launch of their first videogame, Guitar Hero: Aerosmith. Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be among the first to play the game on PLAYSTATION 3 before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square – Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference.

WHEN: Friday, June 27, 2008 4:00pm
- 2:30pm – Media check-in for Press Conference Open
- 4:00pm – Aerosmith Press Conference
- 4:30pm – VIP Launch Party

VISUALS: – Aerosmith band members speaking on stage
- Guitar Hero: Aerosmith videogame demonstrations
- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME OVERVIEW: Rock out to Aerosmith’s greatest hits and experience American rock royalty’s GRAMMY award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith’s music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.

- Sound decks available
- Broadcast quality footage is available for download on http://www.Activision.com starting Friday, June 27 at 4:00 pm PT

 

Source x360a.org

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